Corporate Marketing

[vc_row][vc_column][wgl_spacing spacer_size=”20px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text][/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][vc_column width=”1/2″][vc_column_text][/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”14″][wgl_custom_text font_size=”30″ line_height=”42″]

The Winning Formula

[/wgl_custom_text][wgl_spacing spacer_size=”19″][vc_column_text]The shift to using acquisitions to win both at home and overseas brings with it new and more complicated rules for success. Some companies have watched their deals falter, turning into cautionary tales. CNOOC invested too much in acquiring upstream natural resources, underplaying the risk from the oil price fluctuations that soured its $15.1 billion purchase of Canadian oil and gas producer Nexen. When CMCC bought Paktel, Pakistan’s fifth-largest telecom operator, for $460 million in 2007, the acquisition faltered for many reasons. It lacked a clear investment thesis, for example.

An expanding group of Chinese companies is learning how to avoid such mistakes, however, by applying more rigor to their acquisitions. For example, soon after a consortium including Shanghai Fosun Pharmaceutical acquired Ambrx, a US biopharmaceutical company, in 2015, Fosun named a new CEO and a new chief science officer for Ambrx, both of whom have strong US and China experience and were deftly able to handle the usual cross-cultural issues that surface during most outbound deals.[/vc_column_text][wgl_spacing spacer_size=”35″][wgl_custom_text font_size=”30″ line_height=”42″]

Incredible Benefits of Project

[/wgl_custom_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432157745{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-01.png?id=166) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-4″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-graph-1″ add_shadow=”true” ib_title=”Data Analytics” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432174081{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-02.png?id=165) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-4″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-yield” add_shadow=”true” ib_title=”Revenue Growth” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432193169{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-03.png?id=164) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-speed” add_shadow=”true” ib_title=”Market Expansion” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”44″][wgl_custom_text font_size=”30″ line_height=”42″]

Appendix: Where are the deals?

[/wgl_custom_text][wgl_spacing spacer_size=”19″][vc_column_text]Ride-hailing company DiDi illustrates how some acquirers are exercising far more caution than was common during the first two phases of China outbound M&A. The company made a solid strategic rationale for its recent acquisitions, as spelled out in an investment thesis, and followed up with more stringent due diligence.

While this arrangement works fine for most of Ruyi’s acquisitions, a stronger approach to integration is called for in different situations—for example, when acquiring a technology company in a developed market with the intention of bringing the technology back to China.[/vc_column_text][wgl_spacing spacer_size=”17″][/vc_column][/vc_row]

Business Meeting 2018

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The Winning Formula

[/wgl_custom_text][wgl_spacing spacer_size=”19″][vc_column_text]The shift to using acquisitions to win both at home and overseas brings with it new and more complicated rules for success. Some companies have watched their deals falter, turning into cautionary tales. CNOOC invested too much in acquiring upstream natural resources, underplaying the risk from the oil price fluctuations that soured its $15.1 billion purchase of Canadian oil and gas producer Nexen. When CMCC bought Paktel, Pakistan’s fifth-largest telecom operator, for $460 million in 2007, the acquisition faltered for many reasons. It lacked a clear investment thesis, for example.

An expanding group of Chinese companies is learning how to avoid such mistakes, however, by applying more rigor to their acquisitions. For example, soon after a consortium including Shanghai Fosun Pharmaceutical acquired Ambrx, a US biopharmaceutical company, in 2015, Fosun named a new CEO and a new chief science officer for Ambrx, both of whom have strong US and China experience and were deftly able to handle the usual cross-cultural issues that surface during most outbound deals.[/vc_column_text][wgl_spacing spacer_size=”35″][wgl_custom_text font_size=”30″ line_height=”42″]

Incredible Benefits of Project

[/wgl_custom_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432259991{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-01.png?id=166) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-4″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-graph-1″ add_shadow=”true” ib_title=”Data Analytics” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432285744{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-02.png?id=165) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-4″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-yield” add_shadow=”true” ib_title=”Revenue Growth” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][vc_column width=”1/2″ col_pos_horizont=”15″ col_pos_horizont_units=”px” col_pos_vertical=”50″ col_pos_vertical_units=”px” css=”.vc_custom_1541432297261{padding-top: 27px !important;background-image: url(https://rosancoimbra.com.br/wp-content/uploads/2018/10/info-box_bg-03.png?id=164) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” offset=”vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3″][wgl_info_box ib_type=”tile” ib_align=”center” icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-speed” add_shadow=”true” ib_title=”Market Expansion” ib_content=”Strategy experience and analytical expertise combine to enable decision making and create value.” custom_icon_size=”51″][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”44″][wgl_custom_text font_size=”30″ line_height=”42″]

Appendix: Where are the deals?

[/wgl_custom_text][wgl_spacing spacer_size=”19″][vc_column_text]Ride-hailing company DiDi illustrates how some acquirers are exercising far more caution than was common during the first two phases of China outbound M&A. The company made a solid strategic rationale for its recent acquisitions, as spelled out in an investment thesis, and followed up with more stringent due diligence.

While this arrangement works fine for most of Ruyi’s acquisitions, a stronger approach to integration is called for in different situations—for example, when acquiring a technology company in a developed market with the intention of bringing the technology back to China.[/vc_column_text][wgl_spacing spacer_size=”17″][/vc_column][/vc_row]